Twitter recently added a video feature that allows users to share their story in 3 simple steps (shoot > edit > share) – all of which can be done from within the app itself. This new mobile video feature from Twitter allows its users to share footage up to 30 seconds long (beat that Instagram and Vine!).
Often times, I find that many Brisbane-based businesses fall short in terms of putting a number of important factors into consideration when planning for their corporate videos. These factors are as critically important as determining your story as they contribute a lot towards smooth-sailing video productions which will partially determine your end result.
Location, location, location — perhaps you’ve heard of phrase enough and may wonder what it actually means. In the film business, location is a crucial part of the whole process of making a successful film. Location selection can increase or decrease the value of any film produced which makes scouting an integral part of ensuring the success of your film, however this can certainly pose as a great challenge for some.
The Strike video is MHTV’s latest project – a campaign that was fun and really enjoyable to direct and shoot.
One of the things that we’re finding is that a lot of companies are wanting to go viral with their videos. What I feel companies should be working on more is creating targeted educational videos that connect and build trust in the marketplace which doesn’t necessarily have to scream worldwide domination. Where I feel these type of videos work really well is with their current market and future prospects.
Having an online presence is similar to having a brick-and-mortar storefront. Upon the inception of a physical store, an effective business owner equips staff members with business and product knowledge that would help them in addressing FAQ’s from customers – the same should be done for your online branding if your goal is to connect with your customers and be seen as a trusted thought leader or expert. Whether you’re a financial planner, a lawyer, or a tradesman, frequently asked questions are common place to any business or entrepreneur.
“How long should a video go for?”
As much as this question gets asked, there really is no right or wrong answer – A video can be as long as it keeps its’ viewers engaged and interested, but no longer than it makes a point.
A good starting point to determining how long a video should go for would be in the foundational context. Identifying key points such as:
- the purpose of the video
- your relationship with the audience
- the message you want to deliver
- your target audience
- the intended delivery path of the video
“What exactly is video content marketing?” I get asked this question quite often.
In generic terms, content marketing means creating and spreading valuable content which is shareable with the aim to get yourself at the forefront of potential leads which further on the cycle could turn into income-generating clients for your business. The idea is to create content which is relevant to your business.
With video becoming more and more popular due to the boom of the digital era, here are a few video content ideas that can help get you started:
Apple experienced another record-breaking weekend upon the release of the latest installments of the iPhone. With sales of over 10 million devices in a just a few days, we have been intrigued to have a closer look at what makes the iPhone 6 and iPhone 6 Plus so special.
Jumping on the bandwagon of larger screen sizes, resulting in better overall user experience, iPhone 6 and iPhone 6 Plus offers 4.7 inches and 5.5 inches of display respectively. This sets them at par with the larger handsets competitor Android has been offering for awhile now. Besides larger screens, what is it that really sets these phones a part from previous models? As a filmmaker and photography enthusiast, I can’t help but get excited about the impressive photo and video specifications Apple has developed with their latest offerings.
Ernest Hemingway once stated, “The hardest thing to do is to write straight honest prose on human beings. First you have to know the subject; then you have to know how to write. Both take a lifetime to learn, and anybody is cheating who takes politics as a way out. All the outs are too easy, and the thing itself is too hard to do.”
Michael Hanson TV has just completed an engaging and insightful corporate film for Cabinets Online. The company approached us knowing that we deliver a pretty amazing track record when it came to producing meaningful corporate films.
The Internet and therefore the entire business landscape has changed forever… There is no denying that social behaviour, driven by the continual rise of social networks such as Facebook, Twitter and Linkedin has resulted in a need to change your approach in connecting with, and attracting customers and clients to your business. The Case Study Video above is a perfect example of how industry leaders are building their authority, connecting with their communities and using social proof to rise above their competitors. Taki Moore, the World renowned and highly paid mentor for business coaches recently asked me to create a marketing video for his new program. I instantly knew that to deliver maximum impact, engagement and ultimately bottom line results for Taki, we needed to create a stunningly shot short film that captured the value of his services as seen through the eyes of one of his clients.