Your Story Is Everything!

Here’s a quote from Fertility First on our latest film:

The one thing that breaks my heart about the reproductive industry is the fact that it’s called an industry in the first place. It is no longer about helping couples who got a problem solve their problem – in this case have a baby.  – Dr. Anne Clark, Fertility First Sydney

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[VIDEO] Brisbane Case Study: Absolute Domestics

Absolute Domestics was built from the ground up with a vision to support families. In the beginning, all they really wanted was to have a handful of clients to support. Today, Absolute Domestics has grown to be the biggest cleaning agency in Australia – serving suburbs and cities like Brisbane, Melbourne, and Sydney all across the country.

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The Pros (and Cons) of Video Production in Brisbane

Often times, I find that many Brisbane-based businesses fall short in terms of putting a number of important factors into consideration when planning for their corporate videos. These factors are as critically important as determining your story as they contribute a lot towards smooth-sailing video productions which will partially determine your end result.

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Location Can Make or Break Your Film

Location, location, location — perhaps you’ve heard of phrase enough and may wonder what it actually means. In the film business, location is a crucial part of the whole process of making a successful film. Location selection can increase or decrease the value of any film produced which makes scouting an integral part of ensuring the success of your film, however this can certainly pose as a great challenge for some.

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Stop Trying To Make Your Videos Go Viral!

The Strike video is MHTV’s latest project – a campaign that was fun and really enjoyable to direct and shoot.

One of the things that we’re finding is that a lot of companies are wanting to go viral with their videos. What I feel companies should be working on more is creating targeted educational videos that connect and build trust in the marketplace which doesn’t necessarily have to scream worldwide domination. Where I feel these type of videos work really well is with their current market and future prospects.

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Why Video FAQs Are Essential To Your Business

Having an online presence is similar to having a brick-and-mortar storefront. Upon the inception of a physical store, an effective business owner equips staff members with business and product knowledge that would help them in addressing FAQ’s from customers – the same should be done for your online branding if your goal is to connect with your customers and be seen as a trusted thought leader or expert. Whether you’re a financial planner, a lawyer, or a tradesman, frequently asked questions are common place to any business or entrepreneur.

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How Long Should a Video Go For?

“How long should a video go for?”

As much as this question gets asked, there really is no right or wrong answer – A video can be as long as it keeps its’ viewers engaged and interested, but no longer than it makes a point.

A good starting point to determining how long a video should go for would be in the foundational context. Identifying key points such as:

  • the purpose of the video
  • your relationship with the audience
  • the message you want to deliver
  • your target audience
  • the intended delivery path of the video

With the growing popularity of 6 second Vine and 15 second Instagram business videos and a running average of Read more

Chainsaws and the Commodity of Storytelling

You’re never going to kill storytelling, because it’s built into the human plan. We come with it.” – Margaret Atwood

 The power of information is a force to be reckoned with in a modern cultural landscape of rapid-paced advertising, mass-media conglomerate bigwigs hiding behind multi-million dollar mansions and slick cars, and the notion that information can be wielded as a dangerous weapon in the Information Age. I often get the metaphysical heebie-jeebies when I picture myself treading blackened water in the proverbial ocean of information and the sheer power it harnesses as a commodity in modern society.

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Could Apple’s iPhone 6 Be a New Filmmaking Breakthrough?

Apple experienced another record-breaking weekend upon the release of the latest installments of the iPhone. With sales of over 10 million devices in a just a few days, we have been intrigued to have a closer look at what makes the iPhone 6 and iPhone 6 Plus so special.

Jumping on the bandwagon of larger screen sizes, resulting in better overall user experience, iPhone 6 and iPhone 6 Plus offers 4.7 inches and 5.5 inches of display respectively. This sets them at par with the larger handsets competitor Android has been offering for awhile now. Besides larger screens, what is it that really sets these phones a part from previous models? As a filmmaker and photography enthusiast, I can’t help but get excited about the impressive photo and video specifications Apple has developed with their latest offerings.

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