Your Story Is Everything!

Here’s a quote from Fertility First on our latest film:

The one thing that breaks my heart about the reproductive industry is the fact that it’s called an industry in the first place. It is no longer about helping couples who got a problem solve their problem – in this case have a baby.  – Dr. Anne Clark, Fertility First Sydney

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[VIDEO] Brisbane Case Study: Absolute Domestics

Absolute Domestics was built from the ground up with a vision to support families. In the beginning, all they really wanted was to have a handful of clients to support. Today, Absolute Domestics has grown to be the biggest cleaning agency in Australia – serving suburbs and cities like Brisbane, Melbourne, and Sydney all across the country.

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Stop Trying To Make Your Videos Go Viral!

The Strike video is MHTV’s latest project – a campaign that was fun and really enjoyable to direct and shoot.

One of the things that we’re finding is that a lot of companies are wanting to go viral with their videos. What I feel companies should be working on more is creating targeted educational videos that connect and build trust in the marketplace which doesn’t necessarily have to scream worldwide domination. Where I feel these type of videos work really well is with their current market and future prospects.

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Chainsaws and the Commodity of Storytelling

You’re never going to kill storytelling, because it’s built into the human plan. We come with it.” – Margaret Atwood

 The power of information is a force to be reckoned with in a modern cultural landscape of rapid-paced advertising, mass-media conglomerate bigwigs hiding behind multi-million dollar mansions and slick cars, and the notion that information can be wielded as a dangerous weapon in the Information Age. I often get the metaphysical heebie-jeebies when I picture myself treading blackened water in the proverbial ocean of information and the sheer power it harnesses as a commodity in modern society.

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From Cabinets To The Canon Of Storytelling

Ernest Hemingway once stated, “The hardest thing to do is to write straight honest prose on human beings. First you have to know the subject; then you have to know how to write. Both take a lifetime to learn, and anybody is cheating who takes politics as a way out. All the outs are too easy, and the thing itself is too hard to do.”

Michael Hanson TV has just completed an engaging and insightful corporate film for Cabinets Online. The company approached us knowing that we deliver a pretty amazing track record when it came to producing meaningful corporate films. Read more

The Rising Power Of Video Marketing – Discover The New Trend Boosting Business Profits

The Internet and therefore the entire business landscape has changed forever… There is no denying that social behaviour, driven by the continual rise of social networks such as Facebook, Twitter and Linkedin has resulted in a need to change your approach in connecting with, and attracting customers and clients to your business. The Case Study Video above is a perfect example of how industry leaders are building their authority, connecting with their communities and using social proof to rise above their competitors. Taki Moore, the World renowned and highly paid mentor for business coaches recently asked me to create a marketing video for his new program. I instantly knew that to deliver maximum impact, engagement and ultimately bottom line results for Taki, we needed to create a stunningly shot short film that captured the value of his services as seen through the eyes of one of his clients. Read more

Is Vimeo About To Lose It?

Vimeo is a great video hosting site — it’s something that we use along with a few others in showcasing our work with clients. This week, news broke out that Vimeo released a new feature called “Copyright Match”, a system which has been designed to prevent copyright infringement on the site. Read more

The Importance of Celebrity Power For Business

dwayne-johnson-gold-coast

Photo: Richard Gosling | Source: News Corp Australia

The other day, as I was walking by The Pines, a local shopping centre in the Gold Coast, I noticed a commotion taking place (this is a place that’s usually a bit more quiet). As I looked closer I realised what was taking place was filming for San Andreas 3D which stars wrestling legend, Dwayne “The Rock” Johnson. It was apparent that the nearby shops were certainly loving the attraction as hundreds of people came lining up just to see “The Rock” (more people = more business for them).

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Love Child

“Back in the 60’s, people look down on certain things in society – I was an 8 year old when I found out that I was a love child. My mother and her lover were going to immigrate to New Zealand but they didn’t follow their hearts. Even in today’s society, there’s still people who are discriminated against; still waiting for equality. I think when two people are in love – regardless who they are or where they’re from they’re entitled to that happiness… the happiness maybe that my mother missed out on.”

William Moran, Marriage Celebrant
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How Much Does a Video Cost?

video-production

One of the biggest questions we get asked in filmmaking is — “How much will it cost me to get a video done?”

Those who are quite new to video production often think that a video is just like a typical off-the-shelf product with a set price tag to it ( in some cases it can be ). Video production can differ in price from story to story as you may want just a 30 second face-to-camera piece Read more