Having an online presence is similar to having a brick-and-mortar storefront. Upon the inception of a physical store, an effective business owner equips staff members with business and product knowledge that would help them in addressing FAQ’s from customers – the same should be done for your online branding if your goal is to connect with your customers and be seen as a trusted thought leader or expert. Whether you’re a financial planner, a lawyer, or a tradesman, frequently asked questions are common place to any business or entrepreneur.
“How long should a video go for?”
As much as this question gets asked, there really is no right or wrong answer – A video can be as long as it keeps its’ viewers engaged and interested, but no longer than it makes a point.
A good starting point to determining how long a video should go for would be in the foundational context. Identifying key points such as:
- the purpose of the video
- your relationship with the audience
- the message you want to deliver
- your target audience
- the intended delivery path of the video
“What exactly is video content marketing?” I get asked this question quite often.
In generic terms, content marketing means creating and spreading valuable content which is shareable with the aim to get yourself at the forefront of potential leads which further on the cycle could turn into income-generating clients for your business. The idea is to create content which is relevant to your business.
With video becoming more and more popular due to the boom of the digital era, here are a few video content ideas that can help get you started:
“You’re never going to kill storytelling, because it’s built into the human plan. We come with it.” – Margaret Atwood
The power of information is a force to be reckoned with in a modern cultural landscape of rapid-paced advertising, mass-media conglomerate bigwigs hiding behind multi-million dollar mansions and slick cars, and the notion that information can be wielded as a dangerous weapon in the Information Age. I often get the metaphysical heebie-jeebies when I picture myself treading blackened water in the proverbial ocean of information and the sheer power it harnesses as a commodity in modern society.
Apple experienced another record-breaking weekend upon the release of the latest installments of the iPhone. With sales of over 10 million devices in a just a few days, we have been intrigued to have a closer look at what makes the iPhone 6 and iPhone 6 Plus so special.
Jumping on the bandwagon of larger screen sizes, resulting in better overall user experience, iPhone 6 and iPhone 6 Plus offers 4.7 inches and 5.5 inches of display respectively. This sets them at par with the larger handsets competitor Android has been offering for awhile now. Besides larger screens, what is it that really sets these phones a part from previous models? As a filmmaker and photography enthusiast, I can’t help but get excited about the impressive photo and video specifications Apple has developed with their latest offerings.
As deeply dedicated as we are at Michael Hanson TV with storytelling and great design in all forms, it finally feels that after enduring months-and-months of heavy contemplation and decision-making, we have nailed a website strategy which not only is expressive of what we truly stand for but also is able to share our story in the best possible way – thanks to the creative genius and outstanding support by Five by Five Online Marketing.
Ernest Hemingway once stated, “The hardest thing to do is to write straight honest prose on human beings. First you have to know the subject; then you have to know how to write. Both take a lifetime to learn, and anybody is cheating who takes politics as a way out. All the outs are too easy, and the thing itself is too hard to do.”
Michael Hanson TV has just completed an engaging and insightful corporate film for Cabinets Online. The company approached us knowing that we deliver a pretty amazing track record when it came to producing meaningful corporate films.
The Internet and therefore the entire business landscape has changed forever… There is no denying that social behaviour, driven by the continual rise of social networks such as Facebook, Twitter and Linkedin has resulted in a need to change your approach in connecting with, and attracting customers and clients to your business. The Case Study Video above is a perfect example of how industry leaders are building their authority, connecting with their communities and using social proof to rise above their competitors. Taki Moore, the World renowned and highly paid mentor for business coaches recently asked me to create a marketing video for his new program. I instantly knew that to deliver maximum impact, engagement and ultimately bottom line results for Taki, we needed to create a stunningly shot short film that captured the value of his services as seen through the eyes of one of his clients.