Apple experienced another record-breaking weekend upon the release of the latest installments of the iPhone. With sales of over 10 million devices in a just a few days, we have been intrigued to have a closer look at what makes the iPhone 6 and iPhone 6 Plus so special.
Jumping on the bandwagon of larger screen sizes, resulting in better overall user experience, iPhone 6 and iPhone 6 Plus offers 4.7 inches and 5.5 inches of display respectively. This sets them at par with the larger handsets competitor Android has been offering for awhile now. Besides larger screens, what is it that really sets these phones a part from previous models? As a filmmaker and photography enthusiast, I can’t help but get excited about the impressive photo and video specifications Apple has developed with their latest offerings.
Apple has engineered cutting edge technology with the enhancements of the iPhone 6 series, which may just prove to revolutionise modern day filmmaking and photography. Hallelujah’s can already be heard from afar coming from selfie-enthusiasts with impressive improvements on the front-facing camera — that aside, the new camera development is something that excites filmmakers and photographers such as myself.
With the capacity to shoot at 240fps, slow motion videos will soon become pervasive. The phones also feature cinematic stabilisation mode for video, which together with timelapse capabilities has launched Apple even closer to “mobile-phone-world-domination”. Apple is moving towards giving its users a fully-fledged production device right at the palm of their hands which no longer give entrepreneurs, marketers, and business owners a compelling enough reason to not create content.
One of the things we’ve always been banging on our chest with is the value of story over technology. Over time, technology will eventually take over – making it cheaper to own high quality cameras and multi-functional devices. The stories, the content, and what you say to the camera is where the true production value is found.
What we love about having this new technology is that we are now able to capture anything at any given time. If you have a look at Vine and YouTube, you’ll see that the most viral videos were made for the simple reason that someone had their phone on them to capture that one priceless moment to share with the rest of the world.
It is apparent that alongside all the technological developments, Apple has kept the art of producing high quality photos and videos as a high priority. Not only do they realise the value of being able to capture and share precious moments from the palm of your hands, but also the appeal to us filmmakers to have a handy, affordable, yet reliable device for high-quality filmmaking right at our fingertips.
– Michael Hanson